nonprofit marketing

Carrie Roberts’ Interview on The Jerry Doyle Show

Jerry Doyle interview recording (Listen to what Jerry Doyle said about us!)

Forthecharitablecommunity.com’s Fearless Fundraising was featured Monday on the nationally syndicated Jerry Doyle radio show in Las Vegas. Jerry called the upcoming Fearless Fundraising teleseminar and diligent efforts of our CEO Carrie Roberts, a refreshing inspiration. He commended Carrie for her wisdom, insight, and valiant efforts in raising over $80 million dollars for the nonprofit sector during her 20 year tenure as a nonprofit consultant. He underscored the extreme value Carrie has brought to nonprofits nationwide with her fund-raising training. He praised our Fearless Fundraising teleseminar as an empowering event that could be of potential benefit to millions of people.

focus 150x150 Carrie Roberts Interview on The Jerry Doyle Show

One of Our Fearless Fundraising Focus Groups

We want to thank Jerry Doyle and his producers for featuring us on his show. It was an honor to speak with him. Check out the compelling interview with our CEO Carrie Roberts: Jerry Doyle interviews Carrie Roberts.

Follow our Fearless Fundraising link to learn more about the upcoming webinar.

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ForTheCharitableCommunity.com CEO on BBS Radio!

carrieavatar ForTheCharitableCommunity.com CEO on BBS Radio!Celebrate Leap Year with us! Don’t forget to listen to our CEO Carrie Roberts, February 29th at 9:25 P.M. EST as she is interviewed on Today’s Entrepreneurs on BBS Radio.com. Today’s Entrepreneurs is a two-hour broadcast hosted by Jason Williams and Michael Calloway on BBS Radio.com. The show features entrepreneurial spirits and inspirational guests who are motivated business owners. Carrie will discuss nonprofit marketing, our upcoming nonprofit training events and other exciting and helpful insights for the nonprofit sector.

Don’t miss it! Tune in February 29th to Today’s Entrepreneurs at 9:25 P.M. EST at http://www.bbsradio.com/bbs_talk_radio_station2.php.

About Jason and Michael of Today’s Entrepreneurs

Jason Williams is the owner of Virgo Management, a real estate management company. Jason has 15 years of experience in management, marketing, entertainment and entrepreneurial ventures. He received his education and degree from Johnson andWalesUniversity. His passion for marketing and business management allowed him to showcase his skills within a variety of business ventures. Jason’s business savvy and love for music propelled him into the next phase of his stellar career as owner of Aggravated Entertainment and Recording Studios.

Michael Calloway is the founder and CEO of Mailcallonline LLC. He has a 10 year background in sales, marketing, and entrepreneurial ventures. He is founder of M.O.E.E.R. Entertainment, Finishing Touch LLC, and most currently Mailcallonline.com. In today’s global community, Michael is passionate about keeping friends and family connected across the world, which was the impetus for developing Mailcallonline.com.

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How Do Nonprofits Counteract Bad Press? Learn How from National Experts!

Publicity Damage Control: A Nonprofit Imperative

If we have learned anything in recent weeks from negative fallout over the Komen Foundation, it is that bad press can seriously damage nonprofit missions and images. An organization must strategically counteract negative publicity with proactive measures. All nonprofits must learn effective media techniques to promote their organizations in a positive light, and to further their fund-raising and goals. They must have the right strategies in place to circumvent negative press.

Learn How to Spin the Negative into a Positive!

ForTheCharitableCommunity.com presents the webinar Damage Control: How to Counter Bad Press! on February 23rd at 10:00 a.m. PST.

Join us and learn from media gurus about effective media campaigns, countering bad press, media policies, and putting your best face forward. Learn what Not to do. Learn What works! Learn what is effective to promote your nonprofit!

Damage Control: How to Counter Bad Press! features prominent national experts who can advise you on everything you ever needed to know about PR/media, but had no one to ask!

Subscribe to ForTheCharitableCommunity.com and get this and other webinars for a discounted rate! Some of our timely upcoming webinars include:  Fear-less Fund-raising; Nonprofit Tune-ups and the Spirit of Collaboration. Fear-less Fund-raising is a three-day event! Contact:  Carrie Roberts at carrie@forthecharitablecommunity.com to find out more about subscriber benefits that include an opportunity to showcase your organization on our website and be featured on our upcoming radio show!

Sign Up for This Event at: http://damagecontrol.eventbrite.com/

Our Featured Guests Include:

Penny 2 150x150 How Do Nonprofits Counteract Bad Press? Learn How from National Experts!

Penny C. Sansevieri, CEO and founder of Author Marketing Experts, Inc. (AME), is a best-selling author and internationally recognized social media marketing, book marketing, and media relations expert. Her company is a leader in the publishing industry and has developed some of the most cutting-edge book marketing campaigns. Her company researched, developed, and implemented the first comprehensive Internet publicity campaign called The Virtual Author Tour™. In 2008 AME had ten books hit the bestseller list (New York Times, Wall Street Journal, and USAToday). In Spring of 2010, Sansevieri taught the first ever self-publishing class for NYU.

Sansevieri blogs on the Huffington Post about Books, Book Marketing, and Publishing. She began her career over 15 years ago in the publicity, book marketing, and literary field. She has been an author, freelance writer, publicist, and instructor.

 

Michael Rosen 150x150 How Do Nonprofits Counteract Bad Press? Learn How from National Experts!

Michael J. Rosen, CFRE, President of ML Innovations, Inc. Prior to this company, Michael co-founded The Development Center, a pioneering direct mail/telephone fundraising company established in 1982 and sold in 1997.

Rosen is an alumnus of Temple University where he majored in journalism.  He served as the Editor of The Yardley News before transitioning to the development profession.

Rosen wrote the bestselling book, “Donor-Centered Planned Gift Marketing” (John Wiley & Sons) for which he won the AFP-Skystone Partners Prize for Research in Fundraising and Philanthropy.  He contributed chapters to the book, “Membership Development: An Action Plan for Results” (Aspen Publishing) and wrote the foreword to the book, “Effective Telephone Fundraising” (John Wiley & Sons).  Rosen’s articles have appeared in Advancing PhilanthropyAFP FundlineDonor DeveloperFund Raising Management MagazineMembership MattersNonprofit Nuts & BoltsThe International Journal of Nonprofit and Voluntary Sector Marketing, The Nonprofit ExecutivePlanned Giving Today, and The Pulse of Planned Giving. He has been quoted in Association TrendsCASE CurrentsThe Chronicle of PhilanthropyInbound/Outbound MagazineThe Nonprofit TimesThe Wall Street Journal, and a number of regional newspapers. He has also served as the Contributing Editor to The Taft Group’s Donor Developer newsletter.

Rosen has been a lecturer for the Institute of Fundraising (UK), the Association of Zoos and Aquariums, a number of Planned Giving Councils (PPP), the Partnership for Philanthropic Planning National Conference on Philanthropic Planning, the PBS Development Conference, and several universities.  He has represented AFP in testimony before the Federal Trade Commission.

 

PRNewswire logo1 150x115 How Do Nonprofits Counteract Bad Press? Learn How from National Experts!

Richard LeSchander, Account Manager, PR Newswire. PR Newswire sends thousands of news releases out every year — many for non profit organizations. The nonprofits benefit from having their releases read by media across the country and, very often, from media publication of those releases. PR Newswire offers the Nonprofit Toolkit which helps nonprofits understand the basics of public relations and how PR Newswire can help cost-effectively create visibility for an organization. PR Newswire is the premier global provider of multimedia platforms that enable marketers, corporate communicators, public affairs, and investor relations to leverage content that engages with all their key audiences. Having pioneered the commercial news distribution industry 57 years ago, PR Newswire provides solutions to produce, optimize, and target content – from rich media to online video to multimedia – and then distribute content and measure results across traditional, digital, mobile, and social channels.

Sign Up for This Event at: http://damagecontrol.eventbrite.com/

Contact For The Charitable Community’s CEO Carrie Roberts with questions

 

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Bad PR is More Than Anecdotal… It’s a Nonprofit’s Nightmare

shelleyavatar Bad PR is More Than Anecdotal... It’s a Nonprofit’s Nightmare

By Shelley M. Johnson

When unplanned publicity or rumor leaches into the public domain as negative commentary, it becomes fodder for a media frenzy. It is exactly that kind of firestorm we recently saw as reporters foraged for every morsel they could find surrounding the Komen/Planned Parenthood debacle. With determined resolve, journalists searched and goaded to gain information from Komen staffers. And got it they did! Much of the emerging rhetoric seemed to lack the customary media protocol and safeguards by the nonprofit in question. A lot of the information was contradictory and reactionary at best.

Media Message Mis-Steps?

What fueled the media blitz and public reaction? Why did Komen media responses seem defensive, haphazard and unprepared? Is it because they didn’t release a formal statement before the story broke? Did the lack of oversight with media inquiries cause some of the angry backlash that eventually pushed Komen to reverse their funding pullback? Inconsistencies prevailed as statements streamed from Komen spokespeople and staffers. All this occurred, while Planned Parenthood was conspicuously quiet. That was an offensive media strategy that actually protected them from the media fray.

Reporters insert1 Bad PR is More Than Anecdotal... It’s a Nonprofit’s Nightmare

One Misstatement Can Fuel a Firestorm of Bad Press

Nonprofits Should Have A Solid Media Plan

All businesses and nonprofits must be keenly aware of the fact that random comments and statements made in the social media landscape can come back to roost. Copious attention must be paid to what is said inside and outside the organization. Formal statements are the rule of thumb. A media strategy must be firmly in place to deal with media inquiries and interviews. Organization officials should be briefed before they accept an interview. To do otherwise can lead to dubious results.

If there is anything we have learned from the Komen foundation media response, it was an example of what not to do. Organizations must be mindful that anything they say is subject to public scrutiny. Statements must be reviewed before being released. Failure to do so can be disastrous. Arbitrary comments should be avoided. Case in point, a spurious comment allegedly made by Komen Vice President Karen Handel in a re-tweet to a Planned Parenthood advocate after the initial story broke, actually intensified the Komen opposition, hastening a lot of negative fallout.

Good Media Policies Mitigate Bad Press

It is just common sense to have a policy in place on handling media queries, especially during a crisis. A guideline should exist that explains: what statements are allowed; what statements are appropriate and what statements best reflect the mission of the organization. All statements must reinforce and protect the integrity of the organization. This is especially true, if there is ever an incidence of bad publicity.

Everyone should know who is authorized speak for the organization. There should be a review process to vet the statements ahead of time. There should be an official spokesperson from the organization who speaks to the media. Random comments from other staffers should be highly discouraged, if not prohibited. That only convolutes the information a nonprofit is trying to convey. If a representative from the nonprofit is interviewed by the media, he/she should be prepared for the line of questioning that will be encountered and be coached so as not to appear unprepared or uneducated in the public limelight.

Nonprofits Are Not an Island

When a tale is told about a nonprofit that it is not fully vetted and verified, it can spread like wildfire with few ways to stop it. The most dangerous publicity is public comment of a dubious nature that questions the very intent of a nonprofit’s mission Remember. We don’t live in a vacuum. What we say on the Web or anywhere else can be tracked down and verified by the media. It can be mis-interpreted and taken out of context. It can also turn a simple sentence into a lifetime of prose for a savvy journalist.

 

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ForTheCharitableCommunity.com CEO Carrie Roberts on BlogTalkRadio

Nonprofit Guru Carrie Roberts Shares on BlogTalkRadio

Carrie Roberts, CEO of For The Charitable Community visited recently with author and talk show host Bernadine Feagins on BlogTalkRadio. On Feagins’s program, Social Networking for Women, Roberts explained what inspired ForTheCharitableCommunity.com and talked about the needs of today’s nonprofits. Roberts highlighted For The Charitable Community’s upcoming webinars, Fearless Fund-raising, Nonprofit TuneUp, and an as-yet unnamed event on damage control and counteracting bad publicity.

Listen to the recording of Carrie’s and Bernadine’s conversation on BlogTalkRadio.com’s Social Networking for Womenhttp://www.blogtalkradio.com/girlpower/2012/02/13/conversation-with-motivational-speaker-nonprofit-mentor-1

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CEO Carrie Roberts Speaks on BlogTalkRadio.com

Get Acquainted With Nonprofit Guru Carrie Roberts!

For The Charitable Community’s CEO Carrie Roberts will be interviewed on BlogTalkRadio on February 13th at 1 p.m. PST.  She is the featured guest on Social Networking for Women, with author and talk show host Bernadine Feagins. Carrie will talk about what inspired ForTheCharitableCommunity.com and provide helpful tips for the nonprofit sector. She will also highlight our exciting upcoming webinars that include Fearless Fund-raising, Nonprofit TuneUp and a media webinar on Damage Control: Counteracting Bad Publicity. Don’t miss it!

Be sure to tune in on Monday, February 13th to listen to Carrie and Bernadine on Social Networking for Women on BlogTalkRadio.com!

http://www.blogtalkradio.com/girlpower/2012/02/13/conversation-with-motivational-speaker-nonprofit-mentor

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Weary and Leery Donors?

Weary dollar3 e1328599556532 Weary and Leery Donors?

By Carrie Roberts, CEO

ForTheCharitableCommunity.Com

The dust is barely settled from the Komen funding debacle, but a rigorous postmortem has begun. Public scrutiny and outrage is at a fever pitch, leaving many dedicated donors exasperated and gun-shy. I heard all through the weekend, countless women talking about refusing to participate in Race For The Cure events and yanking their support for Komen.

As the rhetoric rages, it brings a new set of questions. There is a nagging hesitation by shell-shocked donors who want to support charities but now are now too leery to open their wallets. That reservation is imminently destructive to us all. It leads to financial gridlock and skepticism nonprofits can ill afford. I fear this latest debacle may lead some people to think that nonprofits as a sector, pay little heed to the needs and wants of donors, and do whatever they want, whenever they want. That is a dangerous conclusion we need to dispel post haste!

Non-profit Accountability is Non-Negotiable

There is a myth within certain circles that nonprofits have a “devil may care” attitude about what they do with their endowments once they receive them. In one of my recent seminars, a participant loudly exclaimed that nonprofits “can do what they want with the money!” Aghast, I was quick to correct this misguided statement with this retort:  “That could not be further from the truth! In no uncertain terms…No, you cannot do whatever you want with donors’ money. That is in fact, considered FRAUD!”

Nonprofits must be accountable to their donors for every dime they spend. If they aren’t, they are subject to criminal penalties, lawsuits and the potential loss of their nonprofit status. Just last month, an Oklahoma hospital was sued for breach of contract and forced to return $500,000 to singer Garth Brooks for failing to use his contribution to build a women’s center in his mother’s name. The hospital was also ordered to pay another $500,000 in restitution to the country singer for using the money for purposes other than what the contract outlined. Non-compliance is not only arrogant, it costs money and destroys donor trust.

Transparency Builds Nonprofit Donor Confidence

I realize that most nonprofits do hold themselves to the highest level of transparency and scrutiny. They are thorough with their fiscal responsibility, and true to their mission and objectives. When prominent nonprofits come under a magnifying glass, all nonprofits suffer from unwarranted scrutiny that can jeopardize our donor bases at every level.

As much as we focus on the needs of our clients and providing services, we must also focus on the needs of our donors. “What do our donors need?” you might ask. Beyond the need for transparency, donors need to hear how we are spending their money; how their gifts are making a difference, and what the long term impact is for our clients.

It is this strict accounting of everything we do, that ensures long-term donations and donor loyalty. Our objectives and donor needs are the holy grail in the nonprofit world. We must guard them with the utmost care and due diligence to ensure our organizations’ survival.

signaturecarrie Weary and Leery Donors?

 

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Nonprofit Marketing: Your Elevator Pitch Is Your Mantra

by Shelley M. Johnson

We’ve all heard the phrase, “keep it simple.” Many people know it better as the KISS principle. This is a guideline which many sales people have successfully used for years to keep their products in focus. Simplicity is one of most important words people in nonprofit marketing can harness. It provides clarity. It provides impact. It eliminates confusion. It turns thoughts into action. And it keeps your nonprofit on track for an effective ask.

Can You Promote Your Nonprofit in Under 60 Seconds?

skyscraperboston Nonprofit Marketing: Your Elevator Pitch Is Your Mantra

You’re about to ride the elevator in that skyscraper and, coincidentally, a famous wealthy philanthropist will be in the elevator with you. You’ll have 40 seconds to win over that philanthropist. Are you ready? Can you do it?

When you promote your organization to your donors and to the people you serve, you should be able to describe what you do in a couple of sentences or less. This abbreviated description is an elevator pitch. It is a brief statement of who you are, what you do, and what makes your organization special.

The elevator pitch comes from the notion that you might meet someone important on an elevator where you only have 30 to 60 seconds to gain their attention and keep it. Obviously, the term is a metaphor, but a good elevator pitch is a highly effective marketing device. It offers sales people, marketers, and others a simple template to follow when presenting an idea or product to another person.

How would you describe your nonprofit in 60 or fewer seconds? (That’s usually no more than 10 sentences). Could you board an elevator on the first floor of a building and tell someone what’s great about your organization before you leave the elevator on the 20th floor? If your pitch is longer than that, you need to refine it.

Punchy Nonprofit Marketing

Elevators are faster today than they used to be! Keep things simple. Talk about the most important points of your nonprofit. This empowers your marketing message and ensures your express ride to the top. Brevity has power. 60 seconds may not seem like a lot of time, but few television ads are that long. Many Internet advertisements are even shorter… lasting only15 seconds. Such a short pitch requires a bare bones and powerful message.

If you always think of your organizational message as an elevator pitch, it will be much easier when you contact people to get the donation you want. Time is money and people don’t want to waste it. You have to grab them in the first 20 seconds of a conversation. A simple, well-worded description keeps them listening and makes their call to action much easier. It also keeps their objections to a minimum.

Create Empathy

Get your donors to like you. To quote James S. O’Rourke, professor of management at Notre Dame, an elevator pitch is NOT, “an opportunity to exploit, use, bore, or terrorize someone trapped in an elevator with you.” Be sincere in your elevator pitch. Couch it in a way that ensures the empathy and support you are seeking. Don’t alienate. You need to be likeable… not notorious. That will keep supporters coming back.

An O’Rourke caveat says it well. “If they don’t like you, they might just take the stairs next time.”

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For the Charitable Community

Beverly Molander of Unity Online Radio interviewed Carrie Roberts on the air. Carrie talked about the financial challenges that nonprofits face and she explained important issues for nonprofit start-ups. Carrie and Beverly discussed the mission of For The Charitable Community, and Carrie explained what makes the upcoming Fearless Fundraising webinar unique. Listen here: Unity Online Radio Interview.

For The Charitable Community in the news: Our own Carrie Roberts was a guest on The Jerry Doyle Show. Listen here: Jerry Doyle interviews Carrie Roberts.

Carrie Roberts interviewed on Blog Talk Radio: Social Networking for Women. Learn more about our mission.

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