How Do Nonprofits Counteract Bad Press? Learn How from National Experts!

Publicity Damage Control: A Nonprofit Imperative

If we have learned anything in recent weeks from negative fallout over the Komen Foundation, it is that bad press can seriously damage nonprofit missions and images. An organization must strategically counteract negative publicity with proactive measures. All nonprofits must learn effective media techniques to promote their organizations in a positive light, and to further their fund-raising and goals. They must have the right strategies in place to circumvent negative press.

Learn How to Spin the Negative into a Positive!

ForTheCharitableCommunity.com presents the webinar Damage Control: How to Counter Bad Press! on February 23rd at 10:00 a.m. PST.

Join us and learn from media gurus about effective media campaigns, countering bad press, media policies, and putting your best face forward. Learn what Not to do. Learn What works! Learn what is effective to promote your nonprofit!

Damage Control: How to Counter Bad Press! features prominent national experts who can advise you on everything you ever needed to know about PR/media, but had no one to ask!

Subscribe to ForTheCharitableCommunity.com and get this and other webinars for a discounted rate! Some of our timely upcoming webinars include:  Fear-less Fund-raising; Nonprofit Tune-ups and the Spirit of Collaboration. Fear-less Fund-raising is a three-day event! Contact:  Carrie Roberts at carrie@forthecharitablecommunity.com to find out more about subscriber benefits that include an opportunity to showcase your organization on our website and be featured on our upcoming radio show!

Sign Up for This Event at: http://damagecontrol.eventbrite.com/

Our Featured Guests Include:

Penny 2 150x150 How Do Nonprofits Counteract Bad Press? Learn How from National Experts!

Penny C. Sansevieri, CEO and founder of Author Marketing Experts, Inc. (AME), is a best-selling author and internationally recognized social media marketing, book marketing, and media relations expert. Her company is a leader in the publishing industry and has developed some of the most cutting-edge book marketing campaigns. Her company researched, developed, and implemented the first comprehensive Internet publicity campaign called The Virtual Author Tour™. In 2008 AME had ten books hit the bestseller list (New York Times, Wall Street Journal, and USAToday). In Spring of 2010, Sansevieri taught the first ever self-publishing class for NYU.

Sansevieri blogs on the Huffington Post about Books, Book Marketing, and Publishing. She began her career over 15 years ago in the publicity, book marketing, and literary field. She has been an author, freelance writer, publicist, and instructor.

 

Michael Rosen 150x150 How Do Nonprofits Counteract Bad Press? Learn How from National Experts!

Michael J. Rosen, CFRE, President of ML Innovations, Inc. Prior to this company, Michael co-founded The Development Center, a pioneering direct mail/telephone fundraising company established in 1982 and sold in 1997.

Rosen is an alumnus of Temple University where he majored in journalism.  He served as the Editor of The Yardley News before transitioning to the development profession.

Rosen wrote the bestselling book, “Donor-Centered Planned Gift Marketing” (John Wiley & Sons) for which he won the AFP-Skystone Partners Prize for Research in Fundraising and Philanthropy.  He contributed chapters to the book, “Membership Development: An Action Plan for Results” (Aspen Publishing) and wrote the foreword to the book, “Effective Telephone Fundraising” (John Wiley & Sons).  Rosen’s articles have appeared in Advancing PhilanthropyAFP FundlineDonor DeveloperFund Raising Management MagazineMembership MattersNonprofit Nuts & BoltsThe International Journal of Nonprofit and Voluntary Sector Marketing, The Nonprofit ExecutivePlanned Giving Today, and The Pulse of Planned Giving. He has been quoted in Association TrendsCASE CurrentsThe Chronicle of PhilanthropyInbound/Outbound MagazineThe Nonprofit TimesThe Wall Street Journal, and a number of regional newspapers. He has also served as the Contributing Editor to The Taft Group’s Donor Developer newsletter.

Rosen has been a lecturer for the Institute of Fundraising (UK), the Association of Zoos and Aquariums, a number of Planned Giving Councils (PPP), the Partnership for Philanthropic Planning National Conference on Philanthropic Planning, the PBS Development Conference, and several universities.  He has represented AFP in testimony before the Federal Trade Commission.

 

PRNewswire logo1 150x115 How Do Nonprofits Counteract Bad Press? Learn How from National Experts!

Richard LeSchander, Account Manager, PR Newswire. PR Newswire sends thousands of news releases out every year — many for non profit organizations. The nonprofits benefit from having their releases read by media across the country and, very often, from media publication of those releases. PR Newswire offers the Nonprofit Toolkit which helps nonprofits understand the basics of public relations and how PR Newswire can help cost-effectively create visibility for an organization. PR Newswire is the premier global provider of multimedia platforms that enable marketers, corporate communicators, public affairs, and investor relations to leverage content that engages with all their key audiences. Having pioneered the commercial news distribution industry 57 years ago, PR Newswire provides solutions to produce, optimize, and target content – from rich media to online video to multimedia – and then distribute content and measure results across traditional, digital, mobile, and social channels.

Sign Up for This Event at: http://damagecontrol.eventbrite.com/

Contact For The Charitable Community’s CEO Carrie Roberts with questions

 

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For the Charitable Community

Beverly Molander of Unity Online Radio interviewed Carrie Roberts on the air. Carrie talked about the financial challenges that nonprofits face and she explained important issues for nonprofit start-ups. Carrie and Beverly discussed the mission of For The Charitable Community, and Carrie explained what makes the upcoming Fearless Fundraising webinar unique. Listen here: Unity Online Radio Interview.

For The Charitable Community in the news: Our own Carrie Roberts was a guest on The Jerry Doyle Show. Listen here: Jerry Doyle interviews Carrie Roberts.

Carrie Roberts interviewed on Blog Talk Radio: Social Networking for Women. Learn more about our mission.

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